TREE HOUSE RESEARCH |

QUALITATIVE RESEARCH

/ˈkwɒlɪtətɪv; -ˌteɪ-/
Qualitative research is primarily exploratory, looking at thoughts, opinions and motivations. Qualitative methods are used to discover trends in behavior and belief. The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. Qualitative Research is ideal for earlier phases of research projects. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
• Often a precursor to Quantitative methods
• "Soft Science"
• Develops ideas or hypotheses
• Helps discover trends in behavior and beliefs
QUALITATIVE OVERVIEW
PRACTITIONER RESEARCH
INTERVIEWS
CASE STUDIES
PHENOMENOLOGY
SELF-REPORT TECHNIQUE
 

QUANTITATIVE RESEARCH

ˈkwän(t)əˌtādiv/
Quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques. Quantitative research is recommended most often in later research, following qualitative research. Quantitative research develops and employs mathematical models, theories and hypotheses pertaining to phenomena.
• Deals in numbers and logic
• "Hard Science"
• Objectively seperated from subject
QUANTITATIVE OVERVIEW
CORRELATION TECHNIQUE
TRUE EXPERIMENTAL DESIGN
QUASI EXPERIMENTAL DESIGN
META-ANALYSIS TECHNIQUE
 

CONCLUSION

As we continue to evolve, we will continue to learn. As we continue to learn, we will continue to improve our research methods. To properly research a topic and have it validated, there are appropriate steps and methods that are necessary. Almost anything identifiable within sight has been enhanced, expanded upon, or revolutionized to some extent by research. The power behind the basic desire to learn is what has allowed our world to become what it has. Everything we understand or claim to be real or factual has come to be through the process of learning and researching.
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